Customer Love

My wife had been out of town all of last week, so when she got back on Friday, we took the chance to do something we don't do too often: watch a few movies. We went and picked up two of them from the local store, one of which was National Treasure 2. Put it into the DVD player, fired it up, and got treated to eight and a half minutes advertisements.

The best part?

There was no way to skip or fast forward through them. (Even more fun when a pillow fell off the couch an onto the remote, causing the series to reset back to zero after going about a third of the way through).

I don't understand the reasoning behind it. We chose to pay for the movie. We are then forced to watch a preview for Snow White NOW ON BLU-RAY!!!! Followed then by further re-dredges from their vault, now on a brand new format. However, if we would have viewed the movie through an alternative means, we would have watched the movie, and just the movie, and not have been subjected to a bunch of marketing tripe.

Companies whine and whine about how their distribution rights are being infringed upon, and yet, they are the very one's who can't deliver a product that people want to pay for. Is anyone surprised here?